Over the years, I’ve helped shape strategic direction for a range of animal health brands - from early-stage launches to revitalising established portfolios. I’ve built business cases, restructured internal processes, and worked closely with senior teams to align commercial goals with market realities. My approach is always grounded in data, but driven by clarity and creativity.

I’ve managed everything from niche technical products to large multi-SKU portfolios, overseeing positioning, pricing, lifecycle planning and stakeholder engagement. Whether it’s a prescription treatment, nutraceutical, diagnostic aid or device, I focus on making the brand meaningful - to veterinary professionals, pet owners, and the teams behind it.

These brands have occupied specialities such a toxicology, ophthalmology, neurology, pain management, equine, gastroenterology and dermatology to name a few.

I’ve led the launch of a diverse array of veterinary brands, across B2B and B2C markets. From concept to execution, I’ve built campaigns that combine clinical credibility with commercial impact - whether it’s a new therapeutic, a diagnostic aid, or a seasonal awareness push. One national dental health campaign I re-launched resulted in a 530% increase in product sales, a 12% rise in market share, and a 600% boost in online engagement.

I’ve organised and led teams at dozens of congresses and trade shows, ensuring every appearance is purposeful and well-executed. I’ve also participated in several national sales meetings and training events, helping teams connect with the science behind the strategy and the story behind the brand.

In addition, my role as Chair of the Veterinary Marketing Association means I lead their annual awards event, a pinnacle of celebration within the animal health industry.

We live in a digital world and this must be part of any marketing strategy. With extensive experience leading website and social media strategy, managing paid advertising spend (e.g., Meta ads, PPC), and CRM and analytics, digital initiatives have always been a core part of my work.

With a clinical background, I’ve trained sales teams in complicated areas of clinical practice, simplifying complex topics without losing depth. I’ve delivered technical presentations at major congresses, managed pharmacovigilance reporting, and supported internal systems to ensure clarity and compliance.

I’ve always placed high value on established relationships with key opinion leaders - managing those connections with care, credibility, and consistency. Whether supporting product launches, shaping messaging, or gathering market insight, I know how to engage the right voices and bring them on board.